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It has become quite clear that consumers are more focused on their health than ever before. The dietary supplements industry is booming. In 2021, the market was valued at 151.9 billion with a [...]

Written by Bryan Saunders Lecturer and Researcher at the Faculty of Medicine of the University of São Paulo Exercise Physiologist for the São Paulo Cycling Federation Carnosine has the potential [...]

Exercise supports wellness at every stage in life. However, regular exercise is essential for healthy aging in adults 65 years and older. In the mid-30s, muscle mass begins to deteriorate. By age [...]

Cognitive fitness has become a focal point within the last several years. As awareness spreads and demand for solutions increases, it’s interesting to note that the aging population isn’t the [...]

It’s no secret that stress and anxiety have been on the rise, and consumers are actively searching for solutions.  The American Psychological Association (APA)’s annual Stress in America™ survey [...]

Personalized nutrition is the hottest trend in health and wellness. From customized ingredients to wearables and in-home testing, it’s all about targeting specific goals to achieve optimal [...]

Consumers will never stop seeking ways to stay healthy as they age. Increasingly, the major tools used in this endeavor are dietary supplements. According to the Council for Responsible [...]

We can all say that this is an unprecedented period in our lives. The concept of social distancing, no external recreational outlets, no restaurants, no trips to movies, all translate to less of [...]

Written By: Mark A. LeDoux, J.D., Nancy Steely, ND, Di Tan, PhD. If the year 2020 has taught us anything, it is to recognize that the human condition is not devoid of existential risk. The [...]

A powerful antioxidant, carnosine can impact a variety of the body’s systems. The antioxidative effects of elevated carnosine levels have potentially interesting effects on health. Oxidative [...]